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The biggest difference between SEM and social internet marketing (SMM) seems to be who you could be talking to or seeking to reach. This is not fully true because SEM was made to reach real people as often as social websites. It seriously isn’t as direct as social websites websites allow.
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Here’s another thing that looks like different between SEM and social bookmarking websites. Social media websites survive on real conversations not to mention direct communications while SEM seems more cold or even calculated since you are attempting talk directly to search engines like google first.
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